Flagship website redesign

Flagship website redesign

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Delivering a redesigned website for GPT that features integrated live feeds and new features - including a sustainability section and wholesale funds members area.

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Design brief

The GPT Group is one of Australia’s largest diversified property groups and a top 50 ASX listed company in Australia. Their old website was visually outdated and the setup of the Kentico CMS system made it quite difficult for the various team members to refresh content or add additional pages.

GPT engaged Digital Garden to partner with them to overhaul their website from a design and development perspective. 

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Information architecture

Information architecture

The design process was kicked off with a series of stakeholder workshops to generate a deeper and insightful understanding of the motivations and needs of key user groups that were visiting the GPT Group’s website.

Digital Garden used these insights to better understand the needs of both site visitors and the site managers.

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Integrated live feeds

Integrated live feeds

We also integrated live feeds from the ASX, using the Iguana2 platform, creating interactive charts and graphs of their stock prices and financial materials. 

Enterprise hosting

Enterprise hosting

The content authors have a tiered content workflow approval process implemented in the backend. 

Digital Garden also engaged Acquia Professional Services for the hosting solution for the website, and provided load and penetration testing through our partner network.

Results


GPT have a flexible, cutting edge website, built on Drupal that allows for a lot of flexibility and scalability. We have been evolving the site with new functionality over time - such as a new sustainability section and wholesale funds members area.