Digital Garden delivered an engaging new website with bespoke functionality, along with an extension of their branding guidelines, for one of the world’s largest wine companies - Accolade Wines.
Accolade Wines is one of the world’s largest wine companies, with well-known brands including Hardy’s, House of Arras, Mud House, St Hallet, Grant Burge, Jam Shed, Echo Falls and Banrock Station.
The existing website looked dated and didn’t accurately reflect the premium, professional and global nature of Accolade Wines. Digital Garden were tasked to bring the website to life.
Focusing heavily on the flow between pages and making the client’s website more flexible, our team produced a large number of detailed prototypes.
Particular attention was paid to Accolade’s brand portfolio with the primary objective to showcase Accolade’s brands in an easy to use, aesthetically pleasing display across both desktop and mobile.
Digital Garden created a secondary colour palette for Accolade, giving visual meaning to content across the website. The palette associates different sections of the website with colour, for example content about sustainability will use the Pine green shade.
The brand’s heritage in Australia is one of the most important and unique pieces of information about Accolade Wines. We created an interactive timeline to bring this heritage to life.
To showcase the global nature of the brand, an interactive map was designed and developed. The map allows users to click around the map and learn more about the operations of Accolade in different countries and states within Australia.
Our design and build played host to a series of well thought out and executed animations. Blocks and CTA buttons were given subtle effects to add to the overall user experience. Of particular note is the full-screen scroll animation implemented on the new homepage.
Digital Garden designed and developed a multisite solution for Surf Life Saving NSW and its beachgoing audience across Sydney and wider New South Wales.
Digital Garden worked closely with stakeholders at Legrand to provide a compelling and unified user experience on the new websites.