Reimagined user journey and design

Reimagined user journey and design

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UTS College engaged Digital Garden to reimagine the UX for its pathways provider. The result is an experience that caters to its global audience based on rigorous testing and validation.

What we did:
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Design brief

The University of Technology, Sydney (UTS) is one of Australia’s leading higher education institutions and a world-renowned research centre. The university’s reputation for attracting smart minds and fostering great talent makes the educator a prime choice for students from across Australia and around the world.

The pathway provider’s website was nearly five years old and not adequately catering to its truly global audience. The backend creation of content - especially for languages other than English - was proving to be too time-consuming and inefficient.

Digital Garden was commissioned to undertake a user experience (UX) project to help reimagine the website journeys and outcomes, for students, education agents and parents alike.

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Seeking validation

Seeking validation

Validating our user research and interview analysis is critical to translating our thinking into the UX of the new site’s interactive prototype.

The user testing helped identify some minor amendments we could make but largely yielded successful outcomes. The navigation, journey flow, country considerations and content all proved to be easy-to-understand and considered, from our analysis of the recorded user sessions and the real-time feedback captured.

Global audience groups

Global audience groups

Through our research, Digital Garden proposed solutions that considered the varying cultural and language factors for UTS Insearch's global audience, device and internet connectivity, and a split audience of student, parent and channel partner.

In exploring these considerations, the Digital Garden UX project team interviewed prospective and current students as well as channel partners living in or having moved from Brazil, China, Colombia, India, Indonesia, Nepal and Pakistan.

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Key findings

Key findings

Some key findings included:

  • a country-of-origin icon to be present in the header of the site

  • custom native language messaging/calls to action tailored to the student's selected originating nation

  • specific course entry requirements, pages and CTAs appearing in context to their chosen country/native language

  • the ability for UTS College to deploy language-specific landing pages that can act as a homepage for certain markets, such as China

  • displaying location-contextual social media feeds and accounts per country, such as Weibo for China (whereas Instagram or Twitter could not display)

Results

The website has gone live, and we couldn’t have done it without you and DG. Well done guys and thanks for all your effort. 

The team at UTS College

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