Visual redesign and IA overhaul of a GovCMS website

Many of the government agencies Digital Garden works with tend to encounter the same issue: inward-facing jargon and IA that do not reflect how their users in the real world search for information.

To help untangle a complex IA and use language that users are familiar with, Digital Garden ran different user testing activities. First, we spoke to a range of users from across various industries and partner agencies of AUSTRAC. This was to understand how they used the existing site and any pain points. We also distributed a tree test of our proposed new IA model to validate and challenge any thinking on how users would navigate through the new site.

AUSTRAC oversees countless businesses across Australia from a myriad of industries. With that spread of audience comes a number of documents which are specific to those certain industries.

We wanted to introduce iconography and colours into the site to denote each audience. The colours and icons follow users through their site journey, helping them to identify at a glance if the information presented is relevant to them.