Digital Garden partnered with the City of Kingston Council to research, analyse and understand users from a diverse community to deliver an SEO audit, new IA, reporting and governance documentation.
The goal? To lay the foundations for an easy to use and engaging Council website.
Located in Victoria, the City of Kingston has a diverse community with a current estimated resident population of 155,000 spanning a wide range of ages, household types and cultures. Kingston approached Digital Garden to assist with research into this population in the hopes of creating a platform that better reflects the diverse grouping.
Kingston’s website had grown organically over the years and the internal team were working to a difficult decentralised content model. The opportunity arose to revisit this way of working, their Information Architecture as a whole and to engage with the community for opinions and insights.
Digital Garden conducted a full analysis of the Kingston site from an SEO perspective to better understand:
How users were searching and where traffic was coming from
How the Kingston site performed in search
What was driving site performance and how it could be improved
Digital Garden conducted virtual one-to-one interviews with members of the Kingston community to better understand their current uses of the site, identify any pain points and to observe behaviours as users moved around the site.
Digital Garden developed two new Information Architecture (IA) concepts for Kingston and put them to the test by engaging over 1300 community members in an online trial.
This resulted in a large data set that allowed Digital Garden and Kingston to see if information had been made more easily accessible in the new IA’s.
Digital Garden delivered a well-rounded and robust set of reporting and governance documentation for the Kingston team to move forward with into the next phase of their website project.
The work completed in this discovery project allowed the Kingston team to understand their audience and how, when and why they were using the website.
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Digital Garden conducted user research and IA design for the vibrant and cosmopolitan Cumberland Council. A better understanding of how residents used the site allowed quality improvements to be made.
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